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What is the solution?

February 7th, 2009 at 02:47 am

This afternoon I stopped by the gym location where E was working to pick up some more laundry soap, since I'd used the last of it this morning.

He told me that one of the gym patrons had been asking when I was going to come back and work out. oops Smile

I told him I'd been having a few too many late nights. When he asked why, I told him part of it was because of working on my blog.

So . . .I told him the name of it (again) Big Grin and he pulled it up before I left.

About 20 minutes later I was at the other gym and I get a call from E. He'd just read my post on the Economy Affecting Gyms. I explained to him that I'd been pretty ticked off when I wrote it, but that by the time I finished it, I had calmed down a good bit.

He told me he agreed with me about the problems gyms are facing. But then he asked me a question I didn't have an answer to.

What is the solution?

I was stumped.

I really am not sure that there is a solution right now with the way the economy is going. I think that it probably is going to get worse before it gets better.

I wish I had the answer.

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Today is Day 5 of my series on How To Show You Care Without Breaking the Budget -

Text is Musical Memories and Link is http://thesinglefrugalton.today.com/2009/02/06/twenty-days-and-twenty-ways-to-show-someone-you-care-without-breaking-the-budget/
Musical Memories

I'll be heading over to my mom's tomorrow night, but will have new posts up Saturday and Sunday (Simple Pleasures and Sunday Sustenance).

4 Responses to “What is the solution?”

  1. baselle Says:
    1233984580

    I don't think there is really one bullet-proof solution to the problems gyms face. But like any other service, you have to know your audience and the businesses around you. I do know that the gym I go to is in downtown Seattle, so the gym has contracted with a number of local businesses to offer subsidies, so the gym offers the corporate/group rate. Of course then the gym is really tied to the city economy.

    Also have to advertize the successes. Before and after pictures of folks who use your gym are crucial - a gym is selling possibility.

    Another thing a gym does is control the slices of the folks who patronize it - group sessions, generally. Not a surprise that the popular yoga class is at noon. Twenty people in a large studio room at once tend to help the finances.

    Other gym contracts have a 1/2 price scale, but you pick the 3 or 4 days of the week.

    Some of what the gym has to do is encourage just enough showing up so that a member doesn't cancel, but frankly, the fewer times you show the better the gym does.

  2. frugaltexan75 Says:
    1233986407

    Wow, those are some great ideas. I will have to share them with E.

    You're right, the less times a member shows up, the better it is for the gym. That way they can have more members, but still not be crowded.

  3. LuxLiving Says:
    1234006312

    I just googled (don'cha love it??) 'gym business model' and the first four or five showed some interesting fodder for thought, who knows what one could come up with if they were diligent in trying to come up with new ideas...

  4. frugaltexan75 Says:
    1234017231

    Interesting Lux. I'll have to try that myself and see what happens. Smile

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